Tarah Hendrix
Marketing Systems & Operations Strategist
Driving business impact from the inside out. Smarter data, faster decisions, stronger performance - powered by connected systems, governed data, and AI built for scale.
AUTOMATION
APPLIED AI
DATA
TECHNOLOGY INTEGRATION
SYSTEMS ARCHITECTURE
ORCHESTRATION
COMPLIANCE
MARKETING RUNS ON INTELLIGENCE.
INTELLIGENCE RUNS ON ARCHITECTURE.
I’ve always been a systems thinker. Curious. Adaptable. Grounded in structure.
Someone who thrives where marketing, technology, and data converge.
Over the last decade, I’ve architected the backbone of marketing across global enterprises and high-growth B2B organizations by designing and operationalizing systems that connect technology, process, and data to scale strategy into measurable, repeatable outcomes. This is where intelligence takes shape; in designing the infrastructure that turns data into decisions and building frameworks that make marketing measurable, repeatable, and adaptive. Long before AI became the headline.
AI is simply the next evolution of that work. It isn’t really magic. It's a system. It’s architecture. And I build that architecture to perform and to power what's next.
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Automation & AI
Designs intelligent workflows and applies AI to transform signals and inputs into structured, decision-ready systems.
Systems Integration
Leads cross-platform alignment to ensure interoperability, clean data handoffs, and fidelity across marketing automation, CRM, and data-platform layers.
Lead Management
Builds dynamic lifecycle and scoring models that align to buyer intent, accelerate funnel velocity, and enable consistent GTM execution across segments.
Campaign Operations
Creates modular, metadata-driven frameworks that power scalable, compliant, and repeatable campaign execution with measurable consistency.
Data
&
Attribution
Develops governed data layers and attribution models that produce accurate, actionable insights to optimize performance and pipeline impact.
Change Enablement
Drives scalable adoption through structured rollout, embedded documentation, and operationally grounded system design that sustains long-term transformation.
Cross-Functional Alignment
Connects strategy to systems by aligning technical and functional teams through shared models, standards, and execution logic.
Governance & Compliance
Implements privacy-first architecture and operational guardrails that uphold trust and balance flexibility with enterprise-grade governance.
Tarah is a world-class designer and builder of go-to-market systems. When she has the runway, her impact is huge and felt.
Tarah is highly proactive and solution-oriented. In the 60 days I have managed her, she has come to me multiple times with solutions to issues and challenges the team faces – that she can solve operationally.
Tarah is an amazing resource for the team. Everything she does is magic...
Experience
Lenovo
Jun 2023 - Present
🤖 AI Efficiency Operations Manager
Builds intelligent workflows that connect data, automation, and AI to optimize marketing and business operations.
⚙️ Marketing Operations Manager
Architected lifecycle systems, governed campaign orchestration, and advanced attribution integrity across global marketing platforms.
SAP
Feb 2018 - Nov 2020
⚡ Marketing Automation Manager
Re-engineered lead management and compliance frameworks to support global demand generation center of excellence.
🛠️ Marketing Automation Specialist
Standardized automation logic, optimized data syncs, and established governance models for consistent, high-quality campaign delivery.
MURAL
Nov 2020 - Jun 2023
🧠 Sr. Marketing Operations Manager
Unified systems and intelligence that enhanced lead quality, accelerated funnel velocity, and improved data trust.
🛠️ Campaign Operations Manager
Operationalized campaign frameworks and lifecycle models that enabled scalable, insight-driven execution.
US Assure
Feb 2015 - Feb 2018
🚀 Digital Marketing Specialist
Implemented the foundation for marketing automation, connecting data, content, and workflows to drive measurable, conversion-ready engagement.
GA4 • GTM • Jeto • Asana • Stensul • monday.com • Marketo • Hubspot • Salesforce • Zapier • CoPilot • OpenAI • Power Platform • Workato • ZoomInfo • Clearbit • Drift • PowerBi •
My Portfolio
Welcome to my portfolio. Here you’ll find a selection of my work. Explore my projects to learn more about what I do.
